Mobile App Marketing Blog
Using Playable Ads to Drive Engagement The future of mobile advertising is not banner acquisition advertising. So we are on the same page for the rest of this post let’s quickly define exactly what we are talking about: By “banner acquisition advertising” I am referring to the use of mobile banners to acquire new customers for the first time. These
The fantasy pool genre ranging from football to other North American sports has been around for a while.
Beacon technology can result in higher click-through, quicker conversion, more sales and greater loyalty because consumers prefer receiving personalized, context-aware branded content through their mobile phones.
This is undoubtedly another issue that generates debate between offering free or low-cost information in exchange for exposure to advertising against subscription in exchange for a better experience without advertising saturation.
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