PVD

The DF Group store at the Valladolid Airport reflects the same essence of exclusivity and luxury that characterizes the brand in its other spaces. This store is designed to offer travelers a refined and unique shopping experience.

The design of this duty-free store combines a linear display structure with a system of illuminated metal arches that mark a visual corridor and guide passenger traffic. The arches, arranged in sequence throughout the store, create an intuitive pathway, suggesting a route for travelers to pass under and navigate the retail space in an organized and fluid manner. This design responds to the needs of the airport environment, where clarity of circulation and spatial efficiency are essential.

Each arch not only defines the pathway, but also acts as a visual frame that highlights the product showcases and segments the different categories. Lighting integrated into the arches emphasizes the contrast between the walkway and display areas, creating an atmosphere of spaciousness and continuity without the need for physical barriers. This play of light directs attention to the products, allowing each brand to have a prominent visual space without interrupting the flow of the walkway.

The arrangement of products on rectilinear shelves, perfectly aligned with the geometry of the arches, ensures that each category is visible and accessible, while the central aisle keeps circulation unobstructed. Lighting inside the display cases brings warmth and clarity, enhancing the visibility of each item and contributing to a comfortable and attractive shopping experience.

 

Overall, this design creates an efficient and visually appealing retail environment. The illuminated arches and linear display organization achieve an aesthetic and functional integration that guides passengers through a dynamic space, highlighting products in an accessible and well-organized luxury environment. This architectural approach balances duty-free functionality with a carefully structured shopping experience tailored to the airport’s traffic flows.