Bryan Tomie

26
Jul

Appsflyer Introduces New Protect 360 Features

A few weeks ago, Appsflyer completely revamped their Protect 360 (P360) product and introduced some new interesting features to help advertisers in the fight against fraud.

18
Jan

Using Playable Ad Units to Drive Engagement

Using Playable Ads to Drive Engagement The future of mobile advertising is not banner acquisition advertising.  So we are on the same page for the rest of this post let’s quickly define exactly what we are talking about: By “banner acquisition advertising” I am referring to the use of mobile banners to acquire new customers for the first time. These

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30
Aug

The Best Mobile Measurement Partners of 2018

Are you looking to grow your mobile application user base and revenue through paid advertising? Have you already started but are looking to expand the partners that you are working with?

30
Aug

Launching Your App The Right Way

We have a lot of advertisers come to us and ask “we’ve just created a new mobile app for our brand, how should we launch?” In other words, how do you effectively allocate advertising dollars to rapidly increase our user base and see a positive ROI?